The past couple of days I’ve been doing even more research. I’ve found a few ways of determining what products will be worth promoting for sales. They aren’t sure fire strategies, they have a few exceptions, but they do provide information that tells whether or not the product is actually selling for others.
ClickBank Gravity
When you click on ClickBank’s marketplace you will find thousands of digital products that are available for you to sell to make commissions. One of the hardest things to do when you’re first picking out products is figuring out which ones will actually sell.
This is where ClickBank has initiated a neat tracking feature called gravity. What gravity tells us is whether or not the product is actually being sold. The higher this number is, the better.
The only thing about products with high gravity is the fact that they are more than likely going to pose high competition because almost every affiliate out there is probably trying to sell these products as well.
Does that mean it’s a bad decision to try to sell high gravity products yourself? Not at all.
These products are proven to sell well. Just because there is high competition for them doesn’t mean that you won’t be able to catch profits from them as well. You may have to promote them more uniquely or work hard at optimizing your pages in order to rank well in search engines to catch a large amount of traffic, but these products are almost guaranteed to sell if you promote them correctly.
Most affiliate marketers aim for promoting products with a ClickBank gravity of at least 50, but I would say that you could go as low as 30 and with the right marketing strategy be able to see decent sales coming in.
Low Competition Products
There are products on ClickBank that have little to no competition. They typically have very low gravity ratings (i.e. 15-25).
These products CAN be sold. But you’re going to want to check out the sales page and even search for reviews of the products to see what their value is.
Many times these products do contain real value, they just have terrible sales pages. The sales pages don’t convert and don’t create sales which in turn provides a low gravity rating on ClickBank.
You can take these products and produce sales pages or squeeze pages of better quality and potentially see great results from doing so. Often times because there is little competition for these products you can get your sales page, squeeze page, articles, etc, to rank quite high in search engines because there aren’t a lot of people trying to promote them.
What I’m Doing
What I have been doing the past couple of days is a lot of keyword research using Google Adwords’ free keyword tool to locate prime keywords with monthly searches of 200 or more and then searching them myself in Google search to see how many competing pages there are for each one.
Many of these keywords produce results with millions of competing pages. Obviously it would be really hard to make a page that would rank well (i.e first couple pages of Google results) among millions of others.
What I look for are keywords that turn up results that have about 20,000 to 100,000 competing pages.
If you produce quality articles with good keyword density and submit them to article directories (i.e. EzineArticles, Articles Base, etc), produce Squidoo and HubPages pages, and maybe even a landing page based around these keywords, you’d be surprised how high you can rank in searches.
The better you rank in searches, the more traffic you receive.
More traffic = more potential buyers.
I can’t stress enough how important keyword research is. If you do it correctly you can see results quickly and in vast amounts.
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